Telecommunication companies are the prime candidates that utilize this display system to convey their message in the biggest possible way.

Old, run-down or vacant buildings are an eye-sore to a city’s aesthetics and in the case of Lebanon, a constant reminder of more troubling times.

An advertisement can be placed around the entire face of a building covering whatever imperfections it might have, neatly inside. As a result, the surrounding area is beautified while an otherwise overlooked structure is made use of.